From the Inside Retailing website:
The fundamental concept of Pop-Up storefronts has been around for many decades. Holiday pumpkins and trees for trimming are sold via temporary roadside stands each year like clockwork. Concert memorabilia, event concessions, and charity galas take place via temporary tables, tents, or trailers. Vendors pop-up shop and close down according to event demand, writes Baron Hanson*.
The modern trend of Pop-Up Shops has been proliferating like wildfire in London, New York, Los Angeles, Tokyo, Paris and elsewhere over the last 24 to 36 months, creating new common ground for the commercial real estate (CRE) industry and retail tenant sector.
Click here to read the full article on the Inside Retailing website.